The brand MRED specializes in original gaming-focused PC case designs and has expanded its offerings to include other PC gaming gear.

Following the creation of its brand-new product range, its goal was to expand its network of partners and physical retail locations across the French-speaking world and Europe. Lacking a platform to showcase its products until then, the brand needed a website cataloging all these products to present them to its prospective partners. It aimed to establish a brand with a strong image and a well-defined identity. Therefore, my mission was to define a visual identity, create a logo, and develop a website.

MRED needed a distinct gaming-focused brand image, with a logo that aligned with the founder's values and preferences while resonating with the company's domain.

Upon assessing the requirements, we decided on a logo featuring aggressive shapes and colors to strongly resonate with the gaming universe.

The crucial aspect of this project was to expand the brand's opportunities throughout Europe, making a multilingual website an essential component.

I tackled the constraint of detailing all technical product specifications by incorporating them into beautiful, attractive visuals showcasing the products' appearance. This approach allowed us to strike a balance between the technical aspects for partners and the visual appeal for potential buyers.